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The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond

Most luxury houses reach for adjectives when they label their sizes. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes much easier to read. The number carried in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 comes in at twelve. That single fact does more real work than any amount of styling copy, and it is the spine of this explainer.

This convention extends past the flagship. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, stated simply

Take the number in the name, add the word inches, and you have the width of the bag. That is the system in full, applied consistently enough across the numbered families that it makes sense to treat as a rule rather than a coincidence. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be larger than a Medium at another, yet ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse nobody.

What the number leaves unsaid

Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference slighter than the numbers imply.

The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number will not tell you. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is exactly why both sizes ship with a removable shoulder strap. Interior fittings differ as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. Read the number to place the bag on a scale, then read the specification to understand it.

The one that bends the rule: the Margaux Shoulder 12

A single current model breaks the pattern, and it deserves to be said clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand lists its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification disagree, so the number is functioning as a family size rather than as a literal external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. If a listing offers no dimensions at all, the number is a pointer and not a measurement.

What each width will actually carry

Most guides skip the step that matters, which is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches live. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins swallowing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.

• 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
• 12 in: the most useful width in the line and the one most buyers settle on.
• 14 to 15 in: work, commuting and days when you carry other people’s things too.
• 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.

Price rises with width, but material moves faster

Price follows size, but not as steeply as you would expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.

The models that carry no number

Plenty of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. Orientation shorthand is what the N/S and E/W prefixes provide, broadly read as north-south for taller shapes and east-west for wider ones.

Turning inches into a decision

What makes a literal sizing system useful is that you can check it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to do the job better. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.